The PKW Blog is a collection of thoughts and information for business owners and other writers. My hope is that it may inform and inspire you to explore the possibilities of the creative word.
Amazingly the skilled word is more than the simple craft of putting a few words together for entertainment. It has become a precision tool to capture our audience. Be it comedy or be it business the right word is the key to picturing the tiny red clown car driving aimlessly around the circus, honking the horn and getting your attention.
How we capture the audience attention goes beyond the crafted word. It requires researching who your audience is and understanding what they are searching for. Connecting and informing does not need to be a cold calculated blunt message. However it can be entertaining, enlightening and memorable.
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